The battle became reminiscent of the fierce war between the Betamax and VHS formats of the 1980s. According to the Blu-ray Disc Association (a group of companies representing consumer electronics, computer hardware and motion picture production), manufacturers deliberately left the “e” out in order to trademark the name.īy 2004, Sony, Matsushita and other companies were pushing ahead with that format, while Toshiba, NEC, Samsung, Philips and others opted for a cheaper high-density optical disc that became known as HD DVD. The DVD player uses a blue-violet color laser. “Now people are coming in asking to see Blu-ray recorders and wanting to know more about what it actually is,” said the salesman.īlu-ray gets its name from the underlying laser used to read and write data. Toshiba’s announcement last month that it was dropping its HD DVD format, ceding market leadership to the Blu-ray format backed by Sony Corp and Matsushita Electric Industrial Co, has saved millions of consumers the frustration of deciding which one to buy. A salesman at BIC Camera at Yurakucho recalled one elderly man asking in frustration: “Can’t they make up their minds?” More recently, those same people might have bought a Toshiba HD DVD next generation player. Then they switched to Betamax videotapes but they were surpassed by VHS. There are some people out there who bought a laser disc player many years ago because it had the best picture quality.
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